From The Archive: Need a Screwdriver?

This is a spec commercial I made back in my Brooks days with Crystal Abeel. While experimenting with different in-camera effects, we stumbled upon one of the most fascinating properties of depth of field. If a foreground object is made to go sufficiently out of focus it actually dissappears. This is caused by the circles of confusion being larger than the image plane -- meaning that the object is so spread out optically, that it can't be seen anymore. Anyway, we put together this spec commercial based on this effect. This spot is all one take. The entire effect is in-camera. Shot on a Panasonic SDX-900.